Integrating Advanced QRD (Quality, Reliability, Durability) Tactics with Accelerated Product Development

Mr. James G. McLeish, B.S., M.S.

Globalization has created a "Highly Competitive, Go Fast World", the 1st rule of business is now: "The competitor who Consistently, Reliably and Profitably provides the greatest value to customers FIRST wins"; and the 2nd rule is: "There are NO OTHER RULES". In this climate even companies who have adopted the philosophies of Highly Accelerated Testing are finding that much more is needed to remain competitive. Other companies who have tried cost cutting and outsourcing strategies have been burned by program delays, hidden costs and quality or reliability problems.

This course will review the traditional approach to product development, reliability growth and quality management then compare them to contemporary techniques for accelerating the entire product development process from product concept inception to production launch. This will include benchmark features of the Toyota Lean Product Development Process that has been credited with making Toyota's product engineers four times more productive than their competitors. A process that when coupled with their famed Lean Production System, has made Toyota the undisputed world leader in accelerated product development and product QRD. A review of leading edge QRD integration techniques and how to incorporate them into accelerated product development processes will then be addressed.

APPROACH
The course will take a Physics of Failure approach of defining practical engineering and material fundamentals, tools and techniques for practicing product designers and engineers that enable designing inherent QRD features and characteristics into products and their fabrication processes. The majority of the course's case studies and examples will focus on electrical and electronic technologies.

The course provides an overview of Toyota’s culture for: integrating and optimizing; people, processes and tech-nology. This involves developing engineers and management with towering technical competence and a fervent commitment to continuous improvement, process optimiz-ation, and driving out waste. These attributes enable Toyota to design the majority of their products “Right On the First Attempt” which ultimately improves organizational efficiency by a factor of 4. This significantly reduces development time and costs over western product development processes based on the Design-Build-Test-Fix (DBTF) model.

WHO SHOULD ATTEND
Engineering and management personnel involved in product design, development validation and manufacturing processes.

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